Beware Online Filter Bubbles by Eli Pariser emphasizes how the internet has become customized to its users. This means it has become increasingly convenient for users to use the internet. Pariser thinks it is a major problem that the internet is catering to the individuals needs as opposed to bringing forward the things everyone needs to know such as current events and the news. Pariser is explaining how the Internet isn'y necessarily allowing us to connect to one another, but rather it is creating limited news. He is preaching that search engines should allow the searchers to be aware of all of the filtering.
In comparison, Mind Control & the Internet by Sue Halpern explains how search engines use algorithms to provide what comes up when we search. The filters include popularity and user preference. Just like Pariser, Halpern insinuates that it is unfair for Google, or any search engine to do this filtering for us. It also follows any Google users online activities to provide more accurate search filtering. Halpern explains how the internet has become a place where there is absolutely no privacy.
In contrast, Clive Thompson's article Clive Thompson on High-Bandwidth Buddies explains how individuals are ignorant about what is going on in the world, and only read news having to do with things that relate to them. Thompson suggests that this may be beneficial in the job industry. This is very different from what Parsier and Halpern, because they don't see any benefits from the search filtering. But otherwise, Thompson agrees with them believes that just "befriending" / looking at things that are similar to what is comfortable for you just means that you'll never be able to leave your comfort zone, or leave ignorance.
